After years of field-proven performance across multiple states and diverse climate conditions, Genesis Enterprises is expanding its dealer network. We are looking for a select number of qualified dealers in key agricultural regions of the country who want to offer their customers a genuinely differentiated mobile livestock shade solution.
A Product With a Track Record
The Genesis mobile shade system did not come to market overnight. It was developed, refined, and tested through multiple seasons of actual use by livestock producers dealing with real conditions — including heat, wind, and the demands of daily farm operation. Today, Genesis shade units are operating across numerous states, from the humid conditions of the Eastern Corn Belt to the arid climates of the West. Customers in varied environments have confirmed that the unit performs reliably and holds up to long-term use thanks to the heavy-duty steel frame construction and durable 70% polypropylene agricultural mesh.
The Patented Wind Release: A Feature No Competitor Offers
The most distinctive and important feature of the Genesis shade system is its patented wind release hinge mechanism — and it is a feature that no competitor currently offers. Wind is one of the most serious operational hazards for any large fabric shade structure. A strong gust can damage or overturn conventional shade units, causing costly repairs, potential injuries, and significant downtime.
The Genesis wind release addresses this directly. Each of the four steel ribs on each shade umbrella is equipped with a hinged joint at the center. When wind creates an upward force — as happens during strong gusts — the ribs fold upward, loosening the mesh and dramatically reducing the wind load on the structure. The unit is protected rather than destroyed. Once conditions calm, the shade can be reset in just minutes, with no tools and no special skills required.
For dealers, this feature is a powerful sales point. It is not a marginal improvement — it is the difference between a customer dealing with wind damage season after season and a customer who never worries about it.
Flexible Purchasing Options for Producers
The Genesis mobile shade is available as a complete system (umbrella, frame, running gear, and mesh) or as the umbrella and frame mechanism only, allowing producers who already have compatible running gear to save on both equipment and shipping costs. The standard unit covers 800 square feet — enough for 50+ cattle at 15 square feet per animal.
Become a Genesis Dealer
If you serve livestock producers and are looking to add a high-demand, high-value product to your line, Genesis mobile shade is worth a close look. We are seeking dealers in targeted areas and are committed to supporting them with product knowledge, competitive pricing, and a product that sells itself once producers see it in action. Contact Genesis Enterprises directly to start the conversation.