January is prime season for agricultural conferences across the Midwest and Great Plains, and Genesis Enterprises is making the most of it. The January 2025 show season gives us the opportunity to connect with producers during the planning window — the time of year when farmers are evaluating new equipment, reviewing past season performance, and making purchasing decisions for the coming year.
Why January Is the Right Time to Learn About Mobile Shade
Producers who learn about the Genesis mobile shade system in January are in the best possible position: they have the whole spring and summer ahead of them to put it to work. Mobile shade is most urgently needed during the heat of summer, but the best time to order is months before the heat arrives. Customers who wait until late spring or early summer often find lead times have extended as demand ramps up.
At January shows, Genesis representatives walk producers through the full system — the 800 square feet of coverage provided by two 20′ x 20′ polypropylene mesh panels, the heavy-duty steel umbrella frame construction, the patented wind release mechanism, and the option to purchase the umbrella system only and use your own running gear to reduce cost. These conversations let producers ask the questions that matter to their specific operation before they commit.
Two Years of Producer Feedback
The Genesis team has been attending producer conferences for several years now and has gathered substantial feedback directly from working livestock farmers. That input has shaped the product and the way we talk about it. We understand the concerns producers have about large shade structures in wind-prone areas, about moving equipment across varying terrain, and about the total cost of ownership over multiple seasons. The Genesis system was built with those concerns in mind, and the trade show floor is where we get to demonstrate that directly.
We look forward to meeting producers at the upcoming shows. If you are attending a Midwest agricultural conference this January, look for the Genesis Enterprises booth and come see the mobile shade system in person.